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Marketing

Digital Marketing, Associate / Senior Associate

Corporate Profile

Helicap is one of Asia's fastest-growing FinTech firms specialising in the private investments and alternative lending space in Asia Pacific. Powered by our proprietary credit analytics engine, we analyse and evaluate millions of data points from non-bank financial institutions and high-growth startups to extract meaningful investment insights and address a $740 billion market opportunity. We provide curated private debt and private equity investments with attractive risk-adjusted returns to a wide network of investors, including Family Offices, HNWIs, Impact Funds, and Institutional Investors. Through these investments, we aim to fill a financing gap and enable financial access for over 300 million underbanked companies and people in the region.


Helicap is based out of Singapore with subsidiaries licensed or registered with the Monetary Authority of Singapore (MAS): - Helicap Investments; RFMC registered with MAS - Helicap Securities; CMS License for Dealing in Securities by MAS. We are excited to open our new office with you, in Kuala Lumpur, Malaysia. We have raised over $30 million and our investors include Temasek-backed Tikehau, Phillip Capital, Credit Saison, East Ventures, as well as senior executives from Temasek, GIC, Morgan Stanley, and Blackrock.


$5M strategic funding from Tikehau Capital and PhillipCapital
Not just a lender, Helicap crunches credit data
Helicap $10M Series A

Job Description

We are seeking a startup-savvy, entry-level to mid-level digital marketing associate seeking to join a fast-growing, award-winning fintech startup.

As a Digital Marketing Associate, you will be responsible for maintaining social marketing platforms and creating compelling content for all social media pages with HubSpot. You must have a strong interest in current social marketing trends and be able to develop and execute social marketing campaigns on time and on budget.

You will also work closely with the team to organise PR activities and webinars.

Key responsibilities include:

  • Plans, creates, and develops engaging social media content, schedules/ calendars, and campaigns (paid & organic).
  • Plans social marketing calendars and schedules/ uploads approved content on social media platforms such as LinkedIn, Facebook, Instagram, and YouTube, in line with content ideas and campaigns for Helicap’s financial investment offerings.
  • Copywrites and assists in the messaging of all marketing collaterals, including email and PR material
  • Manages social media platforms and communities by crafting appropriate responses to social media posts and discussions
  • Monitors and prepares reports on the performance of social media platforms post-mortem to achieve effective marketing goals (KPIs) and ROI that increase awareness, engagement, and sales where applicable
  • Analyses competitor activity and research social media opportunities that are beneficial for the brands and businesses
  • Manages and updates the Helicap website
  • Assists in the development and upkeep of marketing networks, email campaigns, blogging, social media, webinars, and virtual events via HubSpot
  • Other ad-hoc duties as assigned.

Skill Sets and Requirements

  • Diploma or Degree in Business, Marketing, or Communications with minimum 1-2 or more years of relevant experience in consumer marketing, social marketing, and/or communications
  • Have a strong command of the English language and writes well for long-form content
  • A keen eye for details
  • Able to juggle multiple projects, and execute them well
  • A proactive and collaborative team player who is able to work independently and in a team to deliver results
  • Proficient in Canva and Google Applications

How to apply

We are looking for candidates who are ambitious, entrepreneurial, enjoy startup culture, do multiple tasks, and are willing to learn. Helicap is a fast-growing startup where every hire counts - Candidates must be willing to be flexible on job scope and take a long-term view. We want to hear from you if you've built a successful track record and enjoy working in a startup culture.


To apply, send a resume to [email protected] with the following details:

  • Email subject: [Role you are applying for][First Name][Last Name]
  • Attach your CV